top of page
Facetune_05-04-2024-10-42-18.heic

Mariam Jimoh

Founder & Serial Entrepreneur

​

​

Founder & CEO → in stealth, Jan 2025 onwards

currently building a technology venture at the intersection of AI, commerce, and infrastructure

 

Founder & CEO → Oja, 2019 - 2023

ethnic grocery delivery marketplace turned D2C e-commerce and B2B software

raised over $5m in investment, reached ARR $1.2m+ in 12 months

​

Founder & MD → WCAN, 2014 onwards

diversity recruitment marketplace & marketing agency

​

Business Consultant → 2021 onwards

consulting business strategy & development to product and brand design for small businesses and early stage startups

​

Co-Founder & Co-CEO → Onwe, 2019 - 2022

independent publishing company, annual revenues of $0.5m within 2 years

exited for all titles published

​

Investment Banker → Rothschild & Co, 2016 - 2018

mergers and acquisitions - industrials & business services 

​

Investment Banker → Citi, 2015 - 2016

equity capital markets & debt capital markets

​

I’m an award-winning technology entrepreneur and strategist recognised by Forbes 30 Under 30 for my work at the intersection of culture, commerce, and technology.

​

As one of less than 20 black women in the UK to have raised venture capital, my mission is to unlock value where others overlook it — building businesses that blend innovation with cultural depth and commercial scale.

​

I founded Oja, the UK’s first VC-backed ethnic grocery delivery company in the UK backed by investors in the likes of Taster & Deliveroo, raising over $5M and reaching seven-figure annual recurring revenue within its first year. Oja redefined access to cultural groceries and helped shape a new category for inclusive commerce — backed by Europe’s leading venture capitalists and supported by  Premier League & England footballers as brand investors.​

​

Before Oja, I founded WCAN, a diversity recruitment and professional development network supporting over 10,000 Black women into careers in law, finance, consulting, and technology, with partners including Goldman Sachs, Slaughter & May, and McKinsey & Co.

 

I began my career in Investment Banking at Rothschild & Co and Citi, where I worked across M&A and capital markets before transitioning to entrepreneurship. My early exposure to finance and deal-making still shapes how I build — with precision, discipline, and an investor’s eye for value creation. 

 

I have spoken at a number of events and have a number of resources and courses including my fundraising guide and courses on Curating a Portfolio Career with AllBright Private Member's Club.In 2014, I was selected by McKinsey & Company as a Next Generation Women Leader.

​​

Today, I advise and invest in early-stage startups globally while building my next venture in stealth. My focus remains constant: clarity, scale, and long-term impact.

 

Resilient by nature. Strategic by design.

​​​​​

​

Keep up with me.
Subscribe for occasional updates.

Thanks for subscribing!

  • LinkedIn
  • Instagram
bottom of page